Visual Health Educator

Crafting Meaningful Visual Health Stories

Whether simplifying how PCSK9 lowers cholesterol or explaining the benefits of genetic testing to Parkinson’s patients, it all starts with a story. Visual storytelling uses a language that is as old as the ancients.

The Process of Crafting Your Message

If visual communication is a language, what is the process for crafting a meaningful health message?

• Ask the core question: Always start by asking, "Why is this significant?"

• Do the groundwork: Research the subject thoroughly.

• Know your audience: Understand the patients or clinicians you are targeting.

• Cross-pollinate ideas: Mix different concepts to find unique angles.

• Think wide, not just deep: Look at the bigger picture to form your creative strategy.

Selecting Your Visual Assets

Visual health education relies on combining many components. Videos, images, effects, and 2D or 3D visuals are some of these essential elements. Each tool has its own pros and cons for a particular project.

Most of the time, you will need to use a combination of these assets. Ultimately, when crafting your health message, the final product is only as good as your ability to connect and share.